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Customer Testimonial Story Post (Before-After-Bridge)
Testimonials flop when they read like ads. This structure lets the customer do the selling — verbatim quotes plus measurable results beat any tagline you could write.
Works withClaudeChatGPT
prompt
Turn this raw customer review into a story-driven social proof post for {business}: {customer_quote}. The customer used {service} and got this result: {result}. Structure it as before-after-bridge: open with the customer's original frustration in their own voice as a hook under 12 words, show the turning point and the specific measurable outcome, then bridge to the reader with an 'if this sounds like you' framing. Quote the customer verbatim at least once inside quotation marks for authenticity, keep the whole post under 120 words, avoid superlatives like 'best' or 'amazing', and close with the low-pressure CTA {cta}. Add a one-line suggestion for the accompanying photo or screenshot.Variables
| Variable | Description | Example |
|---|---|---|
| {business} | Business or brand | 登峰數學補習班 |
| {customer_quote} | Raw customer review | 原本段考都不及格，三個月後考了 82 分，孩子現在會主動寫數學 |
| {service} | Service used | 國中數學小班制課程 |
| {result} | Measurable result | 段考成績從 55 分進步到 82 分 |
| {cta} | CTA | 私訊預約免費試聽 |
Use case
A tutoring center or salon owner sitting on a pile of five-star reviews with no idea how to turn them into posts.
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