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Online Course Sales Page (Story-Driven Long Copy)
Long-form course pages live or die on narrative momentum. This prompt locks in the proven 9-beat structure from pain hook to urgency close, so you get a page that reads like a story and sells like a funnel in one pass.
Works withClaudeChatGPT
prompt
Write a long-form sales page for an online course called {course_name} that teaches {course_topic} to {target_student}. Structure it in 9 sections: pain-point hook, instructor story, transformation promise, 3-module curriculum preview, student testimonial placeholders, bonus stack, price reveal paired with {price_offer}, risk-reversal guarantee, and a final urgency CTA. Open with a second-person question that names the reader's exact frustration, keep paragraphs under 3 lines for mobile scrolling, bold one key sentence per section, and repeat the enrol CTA after sections 4, 7 and 9. Keep the full page between 1,000 and 1,400 words, with a conversational yet authoritative tone.Variables
| Variable | Description | Example |
|---|---|---|
| {course_name} | Name of the online course | 30-Day Copywriting Bootcamp |
| {course_topic} | The skill or topic the course teaches | writing high-converting social media copy |
| {target_student} | Profile of the ideal student | side-hustling office workers with zero writing background |
| {price_offer} | Course price and launch offer details | NT$4,800 early-bird, NT$6,800 regular |
Use case
An online instructor or coach preparing to launch a paid course and needing a complete sales page before enrolment opens.
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