Online Course Sales Page (Story-Driven Long Copy)

An online instructor or coach preparing to launch a paid course and needing a complete sales page before enrolment opens.

Fill four variables and run it: {course_name} is the course title, {course_topic} is the skill it teaches (e.g. 'writing high-converting social copy'), {target_student} should be as specific as possible (e.g. 'side-hustling office workers with zero writing background'), and {price_offer} works best with the early-bird and regular price set side by side for contrast. Run it on claude or chatgpt — both handle long narrative copy well; for a warmer tone, add 'write as if chatting on LINE'. Do not paste the whole output as-is: swap the testimonial placeholders for real student quotes, line up the price-reveal section with your actual checkout offer and figure, then drop it into Canva to lay out a scroll-friendly sales page.

The real design here is forcing the page into nine fixed sections in a locked order: it opens with a second-person question that names the reader's exact frustration, builds trust through the instructor story and transformation promise, and deliberately holds the price until section seven — so the reader already wants in before any number appears. The 'paragraphs under 3 lines' and 'bold one sentence per section' rules are written for phone scrolling, where dense blocks get skipped. And the enrol CTA lands only after sections 4, 7 and 9 — the three peaks of curiosity, desire and urgency — because any denser would read as badgering rather than an invitation.

• 01The more specific {target_student} is, the sharper the pain-point hook: swapping 'people who want to write' for 'designers who freelance after hours but freeze the moment they open their laptop' makes that opening question land.
• 02To A/B test, rewrite the same {price_offer} into two price-reveal versions — one framing the hours saved, one framing the course fee earned back — and run each once to compare.
• 03The testimonials are placeholders, not a licence to invent: ask it to 'leave just 3 testimonial boxes with guiding prompt questions' so you can paste in genuine feedback and avoid fake-review trouble.
• 04If 1,000-1,400 words is too long for an ad landing page, add 'compress to 800 words, merge the instructor story and transformation promise' to get a tight version for FB ad traffic.

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