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Three-Tier Pricing Page (Anchor & Decoy Psychology)
Borrowing decoy pricing and anchoring straight from behavioural economics, this prompt makes your middle plan the no-brainer pick — and the built-in objection-killing FAQ saves you an entire revision round.
Works withClaudeChatGPTGemini
prompt
Create pricing page copy for {business_name}, a {service_type} serving {customer_segment}. Build three tiers — a lean entry plan, a 'Most Popular' middle plan priced at {core_price}, and a premium anchor plan — using decoy pricing so the middle tier feels like the obvious choice. For each tier write a persona-based plan name, a one-line who-it's-for subtitle, 5-7 benefit-phrased feature bullets describing outcomes rather than specs, and a distinct CTA verb. Then add a 4-question FAQ that pre-handles refund, upgrade, billing-cycle and team-size objections, plus one trust line under the buttons. Keep the entire page under 450 words, scannable, and free of jargon.Variables
| Variable | Description | Example |
|---|---|---|
| {business_name} | Name of the business or product | Pixel Forge Studio |
| {service_type} | Type of service or product offered | subscription web design service |
| {customer_segment} | Primary customer segment | small e-commerce brands |
| {core_price} | Price of the flagship middle tier | US$299/month |
Use case
A SaaS founder or service studio owner designing their pricing page and unsure how to structure three plans that actually convert.
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