Three-Tier Pricing Page (Anchor & Decoy Psychology)

A SaaS founder or service studio owner designing their pricing page and unsure how to structure three plans that actually convert.

Fill in four variables: {business_name} is your brand, {service_type} is what you sell (e.g. 'subscription web design service'), {customer_segment} is your core audience, and {core_price} is the price of the featured middle plan (the example uses US$299/mo — swap in NT$ or HK$ freely). Run it through claude or chatgpt — they handle the layered logic of decoy pricing best; gemini works too, but it sometimes weights the three tiers too evenly, so check the middle one still stands out. After generating, verify one thing above all: the premium tier's price must sit clearly above {core_price} (aim for 2-3x) so the middle plan reads as the sensible buy. Once the copy is locked, drop it into Canva to lay it out as real pricing cards before publishing.

The clever part is that the prompt does not just ask for three plans — it assigns each tier a role: the lean entry plan scouts, the 'Most Popular' middle plan does the selling, and the premium plan exists purely as a price anchor. Seeing the high premium price makes the middle tier feel like the rational choice — that is decoy pricing at work. Demanding benefit-phrased bullets instead of specs, plus a distinct CTA verb per tier, forces the copy to speak from the customer's 'what do I get' angle rather than listing features. The prompt also bakes in a 4-question FAQ that pre-empts the four most common stalls — refund, upgrade, billing cycle and team size — while the 450-word ceiling keeps the whole page scannable in one glance, denying a hesitant reader time to talk themselves out of buying.

• 01To push annual billing, append a line asking it to show {core_price} for the middle plan alongside an annual figure with two months free, so the savings feel concrete.
• 02It is normal for the premium tier to attract few buyers — its job is to be the anchor; if you genuinely want to sell it, append 'add a 1-on-1 custom consult to the premium plan' to widen its value gap over the middle tier.
• 03The FAQ already includes a 'team size' question, which suits B2B; if your audience skews enterprise procurement, append a request to swap the 'refund' question for 'invoicing and expense-claim process', which maps to how companies actually buy.
• 04To A/B test the badge, ask it to generate three alternative labels for the middle plan's 'Most Popular' tag (e.g. 'What most people pick', 'Best value') and rotate them live to measure clicks.

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