Client Project Proposal (Two-Tier Pricing)

Freelancers and small studios responding to client inquiries with a formal proposal.

Fill four fields: the {service} you offer, the {client}, the {goal} they want to reach, and your {price}. Run it through Claude, ChatGPT or Gemini for a sub-600-word draft with five sections. It gives you the full skeleton — situation summary, three-phase approach, timeline, two-tier pricing and next steps. Replace the deliverables, timeline and figures with your real plan, then lay it out in Gamma or Google Docs and send.

This skeleton is a close-rate structure proven in the freelance world. Opening by restating the client's goal rather than introducing yourself works because what clients care about most is whether you understand their problem — get them nodding first and they'll actually hear the rest. The three-phase approach turns a vague service into visible steps and lowers their sense of uncertainty. Two-tier pricing is the key piece of psychology: given two options, the client's question shifts from 'should I do this' to 'which one', which usually lifts close rates. A single clear CTA at the end keeps the proposal from vanishing into silence.

• 01Write the goal in the client's words: quote {goal} straight from their email or meeting, so the restatement makes them feel understood.
• 02Design the pricing path: have the lower tier solve the core need and the higher tier add something they'll want, so people step up rather than just compare prices.
• 03Give milestones, not hours: label each phase with a deliverable the client recognizes (like 'first design draft') — far more persuasive than a count of hours.
• 04Structure first, polish second: let the AI give a clean structure on the first pass, then ask it to rewrite in your brand voice on the second — two steps yields steadier quality.

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