Instagram Educational Carousel Plan
A complete five-slide structure from hook to CTA, with copy and visual direction per slide. Paste into Canva and design.
prompt
Create a 5-slide Instagram carousel plan about {topic} for {brand}, whose audience is {audience}. For each slide give: a short punchy headline under 8 words, supporting text under 30 words, and a visual direction consistent with a {style} aesthetic. Slide 1 must be a scroll-stopping hook; slide 5 must end with the CTA {cta}.
Variables
This prompt uses the variables below. Fill them in when you hit Copy — anything left blank keeps its {placeholder}.
- {topic}Topic
- e.g. 5 個咖啡沖煮常見錯誤
- {brand}Brand
- e.g. 山丘咖啡
- {audience}Audience
- e.g. 在家手沖新手
- {style}Visual style
- e.g. 雜誌編輯風
- {cta}CTA
- e.g. 收藏這篇貼文
Use case
Social media managers producing weekly educational carousel content.
How to use it
Fill five fields: the {topic}, the {brand}, the {audience}, the visual {style}, and the closing {cta}. Run it through ChatGPT or Claude for a five-slide plan with a headline, support text and visual direction per slide. Slide 1 is the hook, slide 5 lands the CTA. Paste the copy and visual directions into Canva to design the slides, and before posting, confirm each line sounds like something your brand would actually say.
Why it works
Whether a carousel gets finished hinges on the first and last slides, and this prompt locks down both ends: slide 1 is forced to be a scroll-stopping hook and slide 5 a CTA, with three slides of substance between. Capping headlines at 8 words and support text at 30 forces phone-readable density instead of cramming an essay into an image. Asking for a visual direction consistent with {style} on every slide keeps the set looking like one series rather than a patchwork — which matters a lot for a brand account's recognizability.
Tips & variations
- Hook with a pain point or a surprise: try slide 1 as 'the X 90% of people get wrong' or 'stop doing…' — these usually hold attention longer.
- One idea per slide: don't cram five points onto one slide; splitting them across five is the whole advantage of a carousel and keeps people swiping.
- Make the CTA specific: {cta} as 'save this post' or 'follow for part two' gets acted on more than 'check it out'.
- Turn it into a week of content: rerun the same {topic} with a different {style} or {audience} and one theme becomes a whole series.
Recommended tools
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