Property Tour Note, Xiaohongshu Style (Honest Trade-Off Format)
Pairing ✅ highlights with ⚠️ trade-offs out-converts polished sales talk — honest agent notes earn trust, and trust is what fills the DM inbox with viewing requests.
prompt
Write a Xiaohongshu-style note for {agent_name} showcasing {property}, targeting {audience}. Use the platform's signature look: an emoji-bulleted, scannable layout with short 1-2 line paragraphs. Open with a scroll-stopping title mixing curiosity and a number ('Toured 12 flats, kept this one') — under 20 Chinese characters if writing in Chinese, under 10 words in English. Then: an honest first-impression hook; a checklist of 3 highlights marked ✅ and 2 trade-offs marked ⚠️ — admitting flaws is what builds trust; a 'who this suits / who should skip it' section; practical details covering layout, nearby transit and {key_selling_point}; and a closing question asking readers which trade-off they could live with. Suggest 6 long-tail hashtags and 9 photo ideas in a 3x3 grid order.
Variables
This prompt uses the variables below. Fill them in when you hit Copy — anything left blank keeps its {placeholder}.
- {agent_name}Agent account or persona name
- e.g. 小林看房日記
- {property}Property description
- e.g. 信義區 2 房 1 廳 25 坪電梯大樓
- {audience}Target readers
- e.g. 預算有限的首購族小家庭
- {key_selling_point}Key selling point
- e.g. 步行 5 分鐘到捷運站
Use case
A real estate agent or property manager building a social persona that turns tour notes into buyer DMs.
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