SaaS Landing Page Hero Copy

Shipping conversion-focused hero copy for product sites and campaign pages.

Fill four fields: the {product}, the {audience}, the concrete {outcome} you help them reach, and the biggest {objection} they have before paying. Run it once through Claude or ChatGPT to get a headline, subheadline, two CTA options and three social-proof bullets at once. Treat it as a first draft: pick one headline, confirm the subhead actually answers the objection, choose one CTA, and replace the social proof with your real numbers or customers.

The hero section gets only seconds to decide whether a visitor scrolls on, so this prompt breaks it into the four parts that convert. Capping the headline at 10 words and demanding a concrete benefit instead of adjectives forces a value statement people actually understand. The subheadline names the biggest {objection} head-on — because visitors usually stall over a worry, and answering it beats one more boast. Two CTAs give you something to A/B test; banning buzzwords matters because jargon reads as vague and untrustworthy.

• 01Use a real objection: don't put 'too expensive' for {objection} — use the line your support team hears most, so the subhead hits an actual pain point.
• 02Make the outcome measurable: {outcome} as 'a compliant invoice in 10 seconds' beats 'invoicing made easier' — numbers and time persuade.
• 03Treat social proof as placeholder: the AI's bullets are a format example; always swap in real figures (user count, rating, known clients), as fake stats backfire.
• 04Spin up variants: rerun with a different {audience} and {outcome} to build separate landing pages per segment for sharper ad targeting.

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